World demand for organic foods is expected to grow by 46% over the five years endin 2012, despite the world economic crisis. This bullish outlook is contained in a United Nations Trade and Development Agency (UNCTAD) report.
World sales from certified organic products are expected to reach $67 billion in 2012, up from $46 billion in 2007 and about $23 billion in 2002. Some specialist organic retailers are experiencing consumer resistance to paying more for organics. But UNCTAD says many consumers have weighed the higher cost of organic food against its benefits - and they've decided organic foods are worth the extra cost.
Australian organic producers are recording record sales in many markets, with meat and dairy produce leading the way. Australian Certified Organic meat wholesaler Cleavers The Organic Meat Company, for instance, has just recorded its highest ever sales season for organic lamb. Organic lamb wholesalers have reported a sales jump of more than 20pc over the past two months.
Similarly, Alister Ferguson, national sales manager for the Australian Organic Meat Company says Australian consumers are staying loyal to organic beef. “In fact, the outlook for organic beef is rosy - the domestic retail market has grown by about 40pc in the past four months," he said. "And the lower dollar (in recent months) has strengthened export opportunities.
"Organic meat processors says they were pleasantly surprised - typically consumers switch to white meat over the holiday period included in the four months. "One explanation for increased beef sales could be that in the good times consumers became used to eating out at top-end restaurants, but tighter finances have resulted in more home-cooked meals. "Consumers, however, seem reluctant to give up the last vestiges of high-quality, gourmet food - they want something a bit more interesting than your standard meat and three vegetables."
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